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Spotted them on channel 5 Olympics zooming around ferrying javelins , discus, etc. RC made useful at Olympics! Hope I can get my hands on one of the cars!!! Cute!
We can't help but cringe at the notion of 'product integration' efforts most of the time, particularly when it comes to movies and sports. That's because as often as not, the placement efforts seem contrived. And while the notion of using a Mini Cooper to retrieve thrown javelins, hammers, shot and discuses at the London Olympics might not seem like the world's most natural pairing, we can't i